Publish for people.

Websites are for people, not search engines. Crafting great content is the key to better search results.

There are no dark secrets to land at the top of Google results. It comes from creating compelling content that people are happy to find. Effort wasted trying to trick Google is better spent by sweating the details.

The code matters.

The code your site is built on should be semantic. That means a clear hierarchy, clear relationships between parts of the page, and that style is separated from content.

Semantic code makes websites future-proof and easier to maintain. It promotes greater accessibility for people with disabilities. It also makes it easier for  search engines to catalog and understand your site. Most time wasted on “SEO” would be better spent by writing great code.

Always use the right tools.

Web publishing tools get more powerful and numerous by the month. Keeping current on trends and techniques is a very important part of our jobs so that we can produce the best possible product.

Using a content management system like Wordpress can streamline development and content creation. That means that you don’t need to be web savvy to make changes to your site later, or to power it with new content. We use appropriate tools that empower our clients.

Social media is genuine.

Social media can be a great way to connect to potential customers in new ways. The best use of social media (like Twitter, Facebook, YouTube, or Flickr) is when you have something interesting to share. Examples of your business in action, your personal story, or your expertise in a certain field are all great things to share.

Your audience is savvy, so treat them with respect. We can help you engage them in ways that are worthy of their time and attention.

Analytic data will show the way.

Do you know where your visitors come from, what they searched to get there, and what they’re doing on your site? Web statistics are critical to answer theses questions.

You need data to make informed decisions. We can show you how to collect, interpret, and act on this data. Understanding your website’s performance on an ongoing basis will give you a competitive advantage.